Wednesday, 6 May 2015

Pool Culture: Each Lap or Plunge Pool in Perth Helps Define the Region

Pool culture is strong in Perth, with 18 percent of roughly 16,000 households in the 2014 survey owning a pool. Perth managed to outnumber pool owners in the entire state of Queensland, which came second at 17 percent. Pool ownership in all of Western Australia, meanwhile, is pegged at 9 percent, at par with the City of Adelaide. According to Angela Smith, group account director of Melbourne-based research firm Roy Morgan Research, climate conditions and household demographics fuel Perth’s pool culture. The region’s Mediterranean climate ensures warm and sunny days throughout most of the year, as well as temperatures of up to 32°C. Even the autumn months of March to May are considered an extension of summer.

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